Five Dimensions Of Winwin

Win/Win is a frame of mind that constantly seeks mutual benefit in all human relations. It is based on the paradigm that there is plenty for everyone, and that one person’s success is not achieved at the expense of others.

It all begins with our character and moves toward relationships. Agreements between parties are the results of these relationships. Win/Win must be the basis for all structure and systems. And finally, it involves process; we cannot accomplish Win/Win ends with Win/Lose or Lose/Win means.

Win/Win is the habit of interpersonal leadership. The basic task of leadership is to increase the standard of living and the quality of life for everyone involved. This is the aim of my Internet Income Opportunity and why I started in Direct Sales Marketing.

Let’s have a look at the first four of these dimensions.


Character is the foundation of Win/Win, and everything else builds on this foundation. There are three character traits that are essential to the Win/Win paradigm.

Integrity is defined as the value we place on ourselves. It is the cornerstone of the foundation. Integrity is conforming reality to our words, keeping promises and fulfilling expectations.

Abundance Mentality is the paradigm that there is plenty for everyone and therefore competition is not necessary.

Maturity is the balance between courage and consideration. Another definition is the ability to express one’s own feelings and convictions balanced with consideration for the thoughts and feelings of others.


Win/Win relationships grow from the foundation of character. Trust is essential if Win/Win is to be achieved. Relationships must focus on the issues, not on personalities or positions.

We need to approach Win/Win from a genuine desire to invest in the relationships that make it all possible.


It is from relationships that agreements are formed.

The Win/Win agreement has five elements that must be clear, mutually understood and agreed on upfront:
-Desired results identify what is to be done and when.
-Guidelines specify the parameters within which results are to be accomplished.
-Resources identify the support available to help accomplish the results.
-Accountability sets up the standard of performance and the time of evaluation.
-Consequences specify what will happen as a result of the evaluation.

If the trust account is high, we can let them do things their own way and trust that it will meet all these predetermined elements.

I’ll touch on the remaining dimensions tomorrow, so stay tuned!